Awesome Hotel Phase Two

Project Description

Conceived as the landmark second phase of the Awesome Hotel development, this major expansion transforms the property into a premier hospitality destination along the celebrated coastline of San Juan, La Union. Designed to complement the region’s emergence as the surfing capital of the Philippines, the project combines contemporary resort architecture, sustainable design principles, and world-class guest amenities to create a destination that is both environmentally responsible and commercially competitive.

The development accommodates more than one hundred guest rooms arranged within a distinctive U-shaped configuration that embraces the heart of the resort. This carefully planned layout creates a protected central courtyard focused on an expansive infinity-edge swimming pool, offering guests uninterrupted views toward the sea while fostering a strong sense of place and community. The resulting composition balances openness and privacy, allowing visitors to experience the beauty of the coastal setting from virtually every part of the complex.

Guest comfort and operational efficiency were fundamental considerations in the planning process. Four high-speed passenger elevators provide convenient vertical circulation, while two dedicated service elevators ensure discreet and efficient movement of housekeeping, maintenance, and support operations. This separation of guest and service functions enhances the overall hospitality experience while maintaining the smooth operation expected of a first-class resort facility.

A defining feature of the project is its commitment to sustainable design. Extensive vertical gardens are integrated into the façade, creating a striking architectural identity while contributing to thermal performance, visual comfort, and environmental enhancement. The building’s green walls soften the scale of the structure, reinforce its connection to the natural landscape, and establish a memorable visual landmark along the coastline. Complementing these features are substantial photovoltaic solar panel installations located on the roof decks, reducing dependence on conventional energy sources and supporting the project's long-term sustainability objectives.

The architectural expression is characterized by clean contemporary lines, generous glazing, and carefully proportioned massing that responds to both the tropical climate and the relaxed character of the surrounding beach community. Utility ledges and service components are thoughtfully concealed within the architectural composition, preserving the visual integrity of the façade while ensuring ease of maintenance and operational efficiency.

Beyond its physical attributes, the project reflects a broader vision for tourism development in La Union—one that embraces environmental responsibility without compromising luxury, comfort, or profitability. By integrating renewable energy systems, resort-quality amenities, and a memorable architectural identity, the development establishes a new benchmark for sustainable hospitality design in the region.

As a significant expansion of the Awesome Hotel brand, Phase Two represents the evolution of a successful hospitality enterprise into a destination resort of regional significance. The project demonstrates RGC&A’s ability to combine architectural innovation, environmental stewardship, and commercial viability into a cohesive design solution—creating a contemporary coastal retreat that enhances both the guest experience and the growing reputation of San Juan as one of the Philippines’ foremost tourism destinations.

Project Details

Project Description